Gloucester Quays Location City: Gloucester, UK

Asset Enhancement in a heritage-sensitive site.

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Masterplanning, Retail, Leisure
Lifestyle Outlets


Key Info

Refurbishment of an existing outlet shopping centre that includes a number of listed buildings and new-build retail space, F&B, and a cinema complex
39,000m² of retail
Completed in December 2013

Map Location

Refurbishment in a conservation area with a rich heritage

Chapman Taylor was approached by Lifestyle Outlets following the completion of this major new development at Gloucester Quays, to identify opportunities to improve value through a review of the existing outlet centre and wider context. Our experience and expertise in this field enabled us to identify a number of exciting opportunities to unlock the potential of the scheme.

New retail and leisure opportunities identified

Our masterplan vision included the opportunity to establish a new leisure quarter within the scheme, anchored by a new 10-screen cinema within an existing, vacant retail block. The existing ground floor units were reconfigured to create a vibrant street scene with new restaurants and bars which create the desired ambience throughout the day and into the evening.

Developed in BIM

The scheme was technically challenging, working within the constraints of an existing building set in a conservation area. Our response was to create a bespoke lightweight cinema solution that was housed behind the retained façade of the existing building, with a striking ground floor entrance. The remaining ground floor units were reconfigured to suit the restaurant market and were quickly leased to a range of high street and independent brands. The design was developed in BIM from Stage 3, including complex 3D designs of the cinema auditoria, the means of escape, the ground floor restaurant servicing and the acoustic separation.

This transformation has been a catalyst for further investment in the scheme and surrounding area, dramatically increasing footfall for both the leisure and retail offer and the nighttime economy.

Paul Graham (BA (Hons) BArch RIBA)

Associate Director, UK

Paul joined Chapman Taylor in 2001 and became an Associate Director in 2007. Based in the Manchester studio, he works extensively at the early concept and detailed planning stages of projects.

He has approaching 20 years’ design experience having successfully completed a number of award-winning major projects across a range of sectors.

Areas of expertise:

Workplace / Retail / Mixed-use / Concept Design / Planning

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