Buji MixC shopping centre Location City: Shenzhen, China

Bespoke themes and social-media-friendly interior design.

VIEWS:  6933
Sectors:
Retail, Leisure
Services:
Interiors
Studios:
Shanghai
Client:
CRL (China Resources Ltd.)

Certifications:

Key Info

Includes:
300 retail, leisure and F&B units across five floors
Area:
120,000m² GLA
Status:
Opened in April 2018

Map Location

300 names across five floors

This 120,000m² GLA shopping centre is the first large-scale commercial complex in Buji. It served 180,000 people on its first day, with 98% of shops opened. This develoment includes 300 retail, leisure and F&B names across five floors, aimed at attracting shoppers from a wide demographic range.

Attractive retail and leisure spaces

Chapman Taylor’s interior design responded to the site’s context, creating bespoke themes for each part of the centre – family, fashion, entertainment and life. The project involved refreshing and updating the 10-year-old MixC brand for this new retail and leisure centre, making it more colourful and more attractive to a social media-savvy generation.

An experience-led development

Our client for this project was one of the major Chinese retail development companies, CRL (China Resources Ltd.). Its MixC brand creates innovative shopping destinations to cater for China’s new middle class, using data-driven design to provide the optimum full day-out experience for visitors.

Chapman Taylor provided interior design for the MixC shopping centre in Buji, Shenzhen, which opened in April 2018.

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