Take a look at the stunning digital welcome display at Torrecárdenas shopping centre

A video has been produced to showcase the amazing LED welcome display at the Chapman Taylor-designed Torrecárdenas shopping centre in Almeria in south-east Spain.

Torrecárdenas shopping centre in Almeria

The stunning digital display was created by Necsum Technology for Emotion to greet visitors to the centre and provides a visually immersive focal point, with content ranging from excerpts of well-known local films, 3D animation, digital art and interactive augmented reality.

The 60,000m² complex is located in the Torrecárdenas suburb on the perimeter of the city, next to the city’s hospital. Chapman Taylor’s design was inspired by the world of cinema, with a number of architectural and decorative touches on a movie theme.

Necsum was also responsible for creating and installing extraordinary digital displays at Chapman Taylor-designed shopping centres – SCCE’s Plaza Rio 2 and Klépierre’s Plenilunio, both in Madrid.

Plaza Rio 2 in Madrid

The interior of Plaza Rio 2 is a light-filled, double-height mall with a glazed skylight and an LED cloud to supplement the natural light, while digital LED displays are used to stunning effect throughout.

Among the 475m² of digital LED technology incorporated at Plenilunio are 10 large digital LED screens, four wayfinding screens, an interactive screen, 40 MUPI screens and a giant LED display on the cinema façade. Digital LED screens provide a dynamic focal point in the central atrium, with large LED columns and wraparound LED ribbons providing advertising and audiovisual displays which can be combined in a synchronized manner to create a dazzling attraction for customers.

Plenilunio in Madrid

The use of state-of-the-art LED technology has enhanced the shopping experience for visitors at all of these locations, and is proving to be incredibly popular.

For more information, please contact:

Mikel Barriola (B Arch Dip Arch ARB BEDA (Hons) COAM)

Group Board Director, Madrid

With a well-established track record, Mikel has experience on major projects across Europe, the Middle East, Africa and South America, with design expertise in retail, leisure, residential, hospitality and mixed-use developments.

Mikel joined Chapman Taylor in 1997 and became a Director of the Madrid studio in 2003. He joined the Group Board in 2020 and continues to take responsibility for the Madrid studio as Managing Director, including the direction and management of design, technical, financial and office administration.

Areas of expertise:

Masterplanning / Mixed-use / Urban Regeneration / Retail / Leisure

Mikel se incorporó a Chapman Taylor en 1997 y se convirtió en Director del Estudio de Madrid en 2003. Hoy en día es el Director General y tiene la responsabilidad de la dirección general del Estudio (diseño, parte técnica y financiera y administración de la oficina).

La experiencia que posee Mikel se extiende por toda Europa, Medio Oriente, África y Sudamérica siendo especialista en el diseño de centros comerciales, de ocio, viviendas, hoteles y proyectos de uso mixto.

Áreas de especialización:

Planes Directores / Uso Mixto / Regeneración urbana / Centros Comerciales / Ocio

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