Primark opens to the public at The Flow Building in Prague

Fashion retail giant Primark has opened its doors to the public at The Flow Building in Prague.

This is Primark’s first store in the Czech Republic, forming part of the successful retailer’s expansion throughout Central and Eastern Europe. Primark is also the anchor tenant for another Chapman Taylor-designed landmark building – the award-winning City Plaza in Wuppertal, Germany – which opened in April 2019.

The landmark Flow Building development, designed by Chapman Taylor’s Prague studio for Flow East, is located on a prominent corner site in Wenceslas Square, which is part of the historic centre of Prague, a World Heritage Site famous for its traditional setting for demonstrations, celebrations and other public gatherings.

The building provides seven floors of prestigious office space, three levels of flagship retail and two basement levels of parking. The FLOW Zone community space on the roof terrace provides all tenants with an attractive and relaxing space in which to work, socialise or recharge while taking in the stunning views over the city.

A core element of the project is the Flow Building’s emphasis on flexibility, sustainability and the wellbeing of occupants. The Flow Building was the first in the Czech Republic to achieve a BREEAM Outstanding rating, the highest BREEAM rating under the latest version of the BREEAM International New Construction scheme. Separate ’Outstanding’ certificates were awarded for both the office and retail components of the development.

The Flow Building’s architectural significance, excellent public transport connectivity, and emphasis on sustainability and wellbeing make it one of the most desirable locations in the city.

Opening day queues extended to the statue of St Wenceslas at the top of the square.

Congratulations to Primark on their first day of trading in this wonderful location.

See for more information.

Images of The Flow Building courtesy of Flow East.

Jan Pokorny (Ing Arch)

Associate Director, Prague

Jan has extensive design experience and has worked on many projects in the Czech Republic, Slovakia, Romania, Ukraine, Turkey, Azerbaijan and Switzerland.

His primary strength is in conceptual design and development, and he is able to use his excellent free-hand sketching and rendering skills to great effect.

Jan joined Chapman Taylor’s Prague studio in 2004 and was promoted to Associate Director in 2017.

Areas of expertise:

Conceptual design / Residential / Retail / Workplace / Hotel

Jon Hale (BA (Hons) Dip Arch ARB ČKA)

Group Board Director, Prague

Jon heads up Chapman Taylor's business in the Central Eastern Europe (CEE) region, leading on the design and implementation of projects in the Czech Republic, Romania, Hungary, Slovakia and Serbia.

Based in Prague since 1991, Jon joined Chapman Taylor in London in 1997 and was invited to the Group Board in 2020. His knowledge of the CEE markets and his leadership have helped our Prague studio become one of the foremost architects of commercial buildings in the region. The Prague team is dedicated to delivering high-quality architecture to clients in the CEE region with a strong emphasis on delivering sustainable and commercially successful projects that people enjoy.

Areas of expertise:

Mixed-use / Workplace / Residential / Retail

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