New images of Knowledge Economic City Hub in Madinah, Saudi Arabia

Our new CGIs of KEC Hub bring to life how this 392,000m2 mixed-use district in Madinah, Saudi Arabia, will undoubtedly become one of the top visitor destinations in the world.

Knowledge Economic City (KEC) Hub is an exciting and dynamic urban district offering the largest and most diverse shopping, dining and entertainment venue as part of the wider masterplan (phase 2 pictured above), for this globally significant pilgrimage destination.

Located just 6km from the Prophet’s Mosque and easily accessible from the Haramain high-speed railway station, the development’s 129,000m2 shopping and entertainment centre includes a series of glass-covered atria and streets containing a range of shops, restaurants, cafés, a cinema, family entertainment centres and a wellness clinic.

A vibrant, open-air restaurant boulevard provides a pedestrianised, family-friendly dining experience and a central civic square will provide spaces for events and relaxation, shops, restaurants and cafés. KEC Hub also delivers a 350-key, 5-Star hotel and 65 branded residences for the Hilton brand.

The design concept for KEC Hub was inspired by the charm and character of the traditional arabesque architectural style of the region. Our designs capture its tones, using interplays of light and shadow and introducing intricate patterns to create a modern interpretation of its key principles.

The construction of this socially and economically significant development began in 2021, with the scheme to be completed mid-2024.

Andy Hudson (BA(Hons) DipArch)

Director, UK

Andy joined Chapman Taylor in 2000, became a Director in 2008 and relocated to the Shanghai studio in 2010 where he successfully contributed to the expansion and growth of the Chinese business. Returning to London in 2014, Andy sits on the UK Board, where he is actively involved with the management of the UK business.

With a wealth of international design experience and technical knowledge, he has delivered major retail and mixed-use developments in the UK, Eastern Europe and China.

Andy is also responsible for the Group’s BIM/CAD strategy and continuous improvement initiatives.

Areas of expertise:

Retail / Workplace / Delivery / Design Management / BIM

Kristina Madirazza

Associate Director, UK

Kristina graduated in interior design at the Istituto Europeo di Design. After completing her studies, she worked as a freelance interior designer before joining Chapman Taylor in 2005.

Kristina has extensive design experience working on residential, hospitality and retail schemes in Italy, Croatia and the Balkan region.

In 2018, Kristina transferred from our Milan studio to our London studio where she works on UK and international projects.

Area of Expertise:

Residential / Hospitality / Retail / Mixed-use

Kristina si è laureata in interior design all'Istituto Europeo di Design. Dopo aver completato i suoi studi, ha lavorato come designer di interni freelance prima di entrare nello studio Chapman Taylor Milano nel 2005.

È stata promossa ad Associate Director nel 2017 ed è responsabile per lo sviluppo del business e le relazioni con i Clienti all'interno dello studio di Milano.

Kristina ha sviluppato un'ampia esperienza progettuale lavorando per progetti residenziali, alberghieri e retail in Italia, Croazia e nella regione balcanica.

Aree di competenza:

Business development / Client Liason / Residential / Hospitality / Office / Retail / Mixed-use

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