New images of Knowledge Economic City Hub in Madinah, Saudi Arabia
Our new CGIs of KEC Hub bring to life how this 392,000m2 mixed-use district in Madinah, Saudi Arabia, will undoubtedly become one of the top visitor destinations in the world.
Knowledge Economic City (KEC) Hub is an exciting and dynamic urban district offering the largest and most diverse shopping, dining and entertainment venue as part of the wider masterplan (phase 2 pictured above), for this globally significant pilgrimage destination.
Located just 6km from the Prophet’s Mosque and easily accessible from the Haramain high-speed railway station, the development’s 129,000m2 shopping and entertainment centre includes a series of glass-covered atria and streets containing a range of shops, restaurants, cafés, a cinema, family entertainment centres and a wellness clinic.
A vibrant, open-air restaurant boulevard provides a pedestrianised, family-friendly dining experience and a central civic square will provide spaces for events and relaxation, shops, restaurants and cafés. KEC Hub also delivers a 350-key, 5-Star hotel and 65 branded residences for the Hilton brand.
The design concept for KEC Hub was inspired by the charm and character of the traditional arabesque architectural style of the region. Our designs capture its tones, using interplays of light and shadow and introducing intricate patterns to create a modern interpretation of its key principles.
The construction of this socially and economically significant development began in 2021, with the scheme to be completed mid-2024.