Chapman Taylor’s Jorge Alonso to moderate a session at The District World Summit 2026

Chapman Taylor’s Jorge Alonso to moderate a session at The District World Summit 2026

Chapman Taylor Architect and Planner Jorge Alonso will be speaking at The District World Summit 2026, one of Southern Europe’s leading international real estate events, taking place from 22–24 September at IFEMA Madrid.

Bringing together more than 15,000 real estate professionals, The District provides a platform for investors, developers, asset managers, policymakers, architects and innovators to explore the trends, investment opportunities and strategies shaping the future of the industry.

The event examines the global real estate capital ecosystem, covering different asset classes, investment strategies, market cycles and emerging opportunities, while providing a forum for international decision-makers to connect and exchange ideas.

The Value of the In-Between

On Thursday 24 September, from 13:30–14:00, Jorge will moderate the session: “The Value of the In-Between: Managing Real Estate Before Its Final Transformation”

Real estate transformation rarely happens overnight. Buildings and sites can remain in transition for years as they move through acquisition, planning, permitting and redevelopment before reaching their intended long-term use.

Rather than viewing this period as ‘dead time’, the session will explore how owners, architects and operators can use temporary and reversible interventions to protect assets, activate underused spaces, test new uses and generate value before permanent transformation begins.

Drawing on real projects and experiences, the discussion will consider how the ‘in-between’ can become an active and productive stage in the urban and real estate lifecycle. It will also explore what owners and developers can learn from temporary occupation, and how architecture, operations and asset management can work together when the long-term destination is clear but the conditions needed to achieve it are not yet in place.

Jorge’s participation reflects Chapman Taylor’s wider experience in adaptive reuse, regeneration and the transformation of existing assets, helping clients unlock new opportunities from buildings and places as their uses and market requirements evolve.

The District World Summit 2026
📅 22–24 September 2026
📍 IFEMA Madrid, Spain

Jorge’s session: Thursday 24 September | 13:30–14:00

Register now: https://www.thedistrictshow.com/

#TheDistrict2026

Jorge Alonso Rodríguez (M Arch COOA)

Business Development, 马德里

Jorge joined Chapman Taylor in 1995 and has worked in design, development and client liaison roles on many mixed-use, retail, leisure, office, hospitality and residential schemes in Europe, South America, the Middle East and Africa.

Jorge is a concept designer working with the Spanish feasibility team and is also responsible for business development activities in Spain and Latin American countries.

He is a regular speaker at various international real estate conferences. 

Areas of expertise:

Masterplanning / Retail / Leisure / Hospitality / Workplace / Refurbishment and Interiors

ARQUITECTO, URBANISTA Y DESARROLLO DE NEGOCIO, MADRID

Jorge es el responsable de nuestra estrategia de expansión en España y Latinoamérica y es ponente habitual en congresos inmobiliarios internacionales sobre innovación, tecnología, sociedad, futuro y diseño responsable.

Como Arquitecto y Urbanista es miembro del equipo de Investigación Creativa (i+C) del estudio de Madrid y es especialista en diseño de proyectos habiendo trabajado en el diseño y desarrollo de muchos proyectos de uso mixto, retail, ocio, oficinas, hoteles y residenciales en Europa, América Latina, Oriente Medio y África.

Jorge se incorporó a Chapman Taylor en 1995, trabajando en nuestro estudio de Londres mientras estudiaba en la Universidad. Ha sido una influencia clave en el crecimiento y la dirección de nuestro estudio de Madrid desde 2004.

Áreas de especialización:

Planificación maestra / Regeneración urbana / Uso mixto / Industrial / Construcción modular / Relaciones Públicas y Comunicación

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