Chapman Taylor’s Jorge Alonso Rodríguez to speak at interihotel 2026

Chapman Taylor’s Jorge Alonso Rodríguez to speak at interihotel 2026

Chapman Taylor’s Jorge Alonso Rodríguez will deliver a keynote presentation at interihotel 2026, one of Europe’s leading events for hotel and restaurant interior design, taking place from 17–19 November 2026.

Bringing together hoteliers, restaurateurs, investors, architects, interior designers and leading brands, interihotel provides a platform for exploring emerging trends, sharing ideas and shaping the future of hospitality design.

On Thursday 19 November at 12:45, Jorge will present a keynote entitled “How new design and construction models are transforming hotel profitability”, as part of the Hospitality Building Systems Forum. 

Under the theme “Industrialising: Designing for Manufacture and Scaling Profitability”, the forum will explore how industrialised construction methods are transforming the design, delivery and commercial performance of hospitality developments.

As the hospitality sector faces increasing pressure to reduce construction timelines, manage costs, minimise risks and maintain quality, new approaches to design and construction are becoming increasingly important. Industrialised systems offer opportunities to improve efficiency, streamline delivery and create more predictable project outcomes.

Jorge's presentation will examine how innovative design and construction models can support greater efficiency, scalability and profitability in hotel development, highlighting the importance of integrating architectural design, interior design, manufacturing and construction processes from the earliest project stages.

The Hospitality Building Systems Forum, taking place from 10:00 to 14:00 on 19 November, will bring together experts from architecture, engineering, manufacturing and hotel operations. Through keynote presentations, case studies and discussions, the forum will explore how greater collaboration and innovation can help create more efficient, sustainable and commercially successful hospitality projects.

Jorge's participation reflects Chapman Taylor's extensive international experience in hospitality architecture and interior design, and its commitment to exploring innovative approaches that deliver design quality, operational efficiency and long-term value.

Find out more:

Hospitality Building Systems Forum

Jorge's participation reflects Chapman Taylor's extensive international experience in hospitality architecture and interior design, and its commitment to exploring innovative approaches that deliver design quality, operational efficiency and long-term value.

Jorge's participation reflects Chapman Taylor's extensive international experience in hospitality architecture and interior design, and its commitment to exploring innovative approaches that deliver design quality, operational efficiency and long-term value.

Find out more:

Hospitality Building Systems Forum

Jorge Alonso Rodríguez (M Arch COOA)

Business Development, 马德里

Jorge joined Chapman Taylor in 1995 and has worked in design, development and client liaison roles on many mixed-use, retail, leisure, office, hospitality and residential schemes in Europe, South America, the Middle East and Africa.

Jorge is a concept designer working with the Spanish feasibility team and is also responsible for business development activities in Spain and Latin American countries.

He is a regular speaker at various international real estate conferences. 

Areas of expertise:

Masterplanning / Retail / Leisure / Hospitality / Workplace / Refurbishment and Interiors

ARQUITECTO, URBANISTA Y DESARROLLO DE NEGOCIO, MADRID

Jorge es el responsable de nuestra estrategia de expansión en España y Latinoamérica y es ponente habitual en congresos inmobiliarios internacionales sobre innovación, tecnología, sociedad, futuro y diseño responsable.

Como Arquitecto y Urbanista es miembro del equipo de Investigación Creativa (i+C) del estudio de Madrid y es especialista en diseño de proyectos habiendo trabajado en el diseño y desarrollo de muchos proyectos de uso mixto, retail, ocio, oficinas, hoteles y residenciales en Europa, América Latina, Oriente Medio y África.

Jorge se incorporó a Chapman Taylor en 1995, trabajando en nuestro estudio de Londres mientras estudiaba en la Universidad. Ha sido una influencia clave en el crecimiento y la dirección de nuestro estudio de Madrid desde 2004.

Áreas de especialización:

Planificación maestra / Regeneración urbana / Uso mixto / Industrial / Construcción modular / Relaciones Públicas y Comunicación

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