Xperience Parque Rioja Location City: Logroño, Spain

Retail, Leisure
Architecture, Interiors


Retail and leisure design with an alternative, industrial edge.

Map Location

Key Info

A gym, a trampoline park, a virtual reality tenant, traditional stalls and restaurants.
Completed in 2019

A new day-out experience for all

Chapman Taylor created a new leisure concept for the 9,000m2 extension of Parque Rioja shopping centre in Logroño – Xperience Parque Rioja.

The aim is to create a day-out experience for people of all backgrounds and generations in a new type of leisure environment.

A strong mix of leisure and retail offers

The extension provides a mix which includes a gym, a trampoline park, a virtual reality tenant, traditional stalls and restaurants.

Intuitive layout

Our interior design for Xperience Parque Rioja creates an intuitive and simple circuit that links all areas, culminating in an integrated stage with a large LED screen for interactive activities, performances and other events.

A dramatic, urban edge

The interior detail is theatrical and dramatic, creating a strong identity for the centre. The design instils an underground, alternative ambience with an industrial edge, inspired by counter-cultural movements.

Chapman Taylor designed this visually exciting, leisure-led extension for Nhood.

Jorge Alonso Rodríguez (MArch COOA)

Business Development, Madrid

Jorge has worked in design, development and client liaison roles on many mixed-use, retail, leisure, office, hospitality and residential schemes in Europe, South America, the Middle East and Africa.

Jorge is a Concept Designer working with the Spanish Feasibility team, and is also responsible for business development activities in Spain and Latin American countries. He is a regular speaker at various international property conferences.

Jorge has been with Chapman Taylor since 1995.

Areas of expertise:

Masterplanning / Retail / Leisure / Hospitality / Office / Mixed-Use / /Residential / Refurbishment / Interiors

Jorge se unió a Chapman Taylor en 1995 y ha trabajado tanto en diseño, como en el desarrollo de un gran número de proyectos de uso mixto, centros comerciales, de ocio, oficinas, hoteles y viviendas en Europa, América del Sur, Medio Oriente y África.

Jorge es un diseñador de conceptos trabajando junto al equipo de investigación creativa, siendo también el responsable de las actividades de desarrollo comercial en España y América Latina. Participa como orador habitual en conferencias internacionales de temática inmobiliaria.

Áreas de especialización:

Planes Directores / Comercial / Ocio / Residencial / Oficinas/ Rehabilitación e interiores

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