Xperience Parque Rioja Location City: Logroño, Spain

Retail and leisure design with an alternative, industrial edge.

VIEWS:  4424
Retail, Leisure
Architecture, Interiors


Key Info

A gym, a trampoline park, a virtual reality tenant, traditional stalls and restaurants.
Completed in 2019

Map Location

A new day-out experience for all

Chapman Taylor created a new leisure concept for the 9,000m2 extension of Parque Rioja shopping centre in Logroño – Xperience Parque Rioja.

The aim is to create a day-out experience for people of all backgrounds and generations in a new type of leisure environment.

A strong mix of leisure and retail offers

The extension provides a mix which includes a gym, a trampoline park, a virtual reality tenant, traditional stalls and restaurants.

Intuitive layout

Our interior design for Xperience Parque Rioja creates an intuitive and simple circuit that links all areas, culminating in an integrated stage with a large LED screen for interactive activities, performances and other events.

A dramatic, urban edge

The interior detail is theatrical and dramatic, creating a strong identity for the centre. The design instils an underground, alternative ambience with an industrial edge, inspired by counter-cultural movements.

Chapman Taylor designed this visually exciting, leisure-led extension for Nhood.

Jorge Alonso Rodríguez (MArch COOA)

Architect and Planner; Business Development, Madrid

Jorge is responsible for our business development strategy in Spain and Latin America and is a regular speaker at international real estate conferences on innovation, technology, society, the future and responsible design.

As an Architect and Planner, he is a member of the Madrid studio’s Creative Research team and a specialist in project design, having worked on the design and development of many mixed-use, retail, leisure, office, hotel and residential projects in Europe, Latin America, the Middle East and Africa.

Jorge joined Chapman Taylor in 1995, working in our London studio while studying at university in Spain. He has been a key influence on the growth and direction of our Madrid studio since 2004.

Areas of expertise:

Masterplanning / Urban Regeneration / Mixed-Use / Industrial / Modular construction / Client Liaison / PR & Communications


Jorge es el responsable de nuestra estrategia de expansión en España y Latinoamérica y es ponente habitual en congresos inmobiliarios internacionales sobre innovación, tecnología, sociedad, futuro y diseño responsable.

Como Arquitecto y Urbanista es miembro del equipo de Investigación Creativa (i+C) del estudio de Madrid y es especialista en diseño de proyectos habiendo trabajado en el diseño y desarrollo de muchos proyectos de uso mixto, retail, ocio, oficinas, hoteles y residenciales en Europa, América Latina, Oriente Medio y África.

Jorge se incorporó a Chapman Taylor en 1995, trabajando en nuestro estudio de Londres mientras estudiaba en la Universidad. Ha sido una influencia clave en el crecimiento y la dirección de nuestro estudio de Madrid desde 2004.

Áreas de especialización:

Planificación maestra / Regeneración urbana / Uso mixto / Industrial / Construcción modular / Relaciones Públicas y Comunicación

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