Al Araar Touristic Beach Town Brochure Location City: Misrata, Libya

Sectors:
Masterplanning, Hospitality
Services:
Graphics
Studios:
London
Client:
Omnix International LLC

Certifications:

A concept design report brochure for a luxury, mixed-use resort on the Libyan coast

Map Location

Key Info

Media:
Printed Brochure
Production:
Digital printing
Binding:
Hardback, case-bound
Print Effects:
Embossing, metallic foil, metallic ink, spot varnish
Size:
300mm x 300mm
Status:
Completed in 2009

A comprehensive concept design report for a luxury, mixed-use resort on the Libyan coast. This substantial document was created as part of the submission for a new beach resort near Misrata, detailing plans and visualisations for each of the different areas of the masterplan. The scheme includes a mix of retail, leisure, residential, hospitality, workplace, educational and cultural uses and the report outlines the topography, zoning, phasing and constraints for the site through a series of graphics and diagrams.

The design of the brochure takes inspiration from Middle Eastern culture, with a colour palette of rich earthy hues combined with jewel tones. This is also reflected in the typography and motifs. The luxury nature of the resort is reflected in the high production values of the brochure, which is case-bound and features embossing and metallic foil on the cover, surrounded by a stylised pattern which is highlighted with a spot varnish.

Edyta Sipta (MA Visual Identity, Industrial Design)

Head of Graphics, UK (Global)

Edyta joined Chapman Taylor in 2007. She holds Masters Degrees in Visual Identity and Product Design. As Head of Graphics she is responsible for managing our Graphic Design Team from our Head Office in London.

She has extensive experience in leading the design of submissions for large-scale masterplans, mixed-use schemes and retail-led developments, in collaboration with our international studios.

Working closely with the Marketing and Communications team, Edyta has also led the creation of Chapman Taylor’s brand identity and website and oversees the design direction and production of graphic and visual content for our marketing material.

Edyta plays a central role in business development for the team, and is involved in all stages of a project from defining the brief and concept generation to the direction of staff and the production of high quality and effective design solutions for our clients.

Her work encompasses branding, environmental design, multi-scale exhibitions, signage systems, print, motion graphics and web design.

Areas of expertise:

Art Direction / Branding / Wayfinding / Web Design

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