Redesign of Outlet City Weil am Rhein unveiled
The Düsseldorf studio of Chapman Taylor is thrilled to announce a significant new project in Weil am Rhein, undertaken for the renowned client CARHARTT WIP (Work in Progress).
Weil am Rhein, a picturesque town nestled in southern Baden, Germany, has a population of approximately 30,000. Its strategic location has long made it a cultural and commercial hub at the crossroads of Germany, Switzerland, and France.
Outlet City Weil am Rhein has been a prominent international destination for urban streetwear and sportswear enthusiasts for over two decades. The outlet attracts nearly 1 million people annually and is synonymous with the globally recognised streetwear brand CARHARTT WIP. The outlet’s unique location within the border triangle ensures a dynamic, youthful, and diverse clientele with considerable purchasing power.
Outlet City Weil am Rhein is undergoing a comprehensive refurbishment as part of an ongoing rebranding initiative. Our design proposals aim to revitalise outdated areas within the centre. Key improvements include the enhancement of both the primary and side entrances, a fresh interior redesign, and a rejuvenated promenade that seamlessly connects the main building with the CARHARTT WIP facility.
The collaborative effort between Chapman Taylor and CARHARTT WIP centres on creating a distinctive urban outlet experience. This vision is brought to life through a modernised brand mix, complemented by a fresh marketing strategy that highlights newly designed facades and signage, contributing to a bold, contemporary aesthetic.
Chapman Taylor has been appointed to work across all the design phases, including concept design, technical design, tender, and site supervision.
This project marks a significant milestone for Outlet City Weil am Rhein and underscores Chapman Taylor’s commitment to delivering innovative and transformative design solutions.
