Muvi Salaam Mall cinema opens in Riyadh

Muvi Salaam Mall in Riyadh is the latest cinema to open as part of the roll-out of the Muvi brand across the country.

The new, 3,274m2 Salaam Mall venue, in Riyadh’s suburban Alawali area, is an eight-screen cinema complex capable of accommodating 1,045 moviegoers.

In 2019, Chapman Taylor was engaged to design and deliver a series of state-of-the art cinemas for the Muvi Cinemas brand, the first Saudi-owned cinema chain. The first opened in August 2019 at The Mall of Arabia, which, at that time, was the largest cinema in KSA. Several more are now open, including at Mall of Dhahran (currently the largest cinema in the country by seat count) while several more are under construction, some to complete this year and more to open subsequently.

The designs for the cutting-edge cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including timber, exposed steelwork, exposed brickwork and an exposed concrete floor. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the developments.

Working for, and with, leading industry names, Chapman Taylor has decades of experience in creating state-of-the-art cinema environments which enhance moviegoers’ experience and maximise value and impact for the cinema developers. We strive to design the best cinematic experience available, combining state-of-the-art technology with simplified functionality to create maximum value for both clients and cinemagoers. This is why many of the best-known names in cinema choose to work with us again and again.

Rebecca Farmer ((BA (Hons) ))

Design Manager, Dubai

Rebecca Farmer joined Chapman Taylor’s Dubai studio as a Design Manager in 2019, working on site on many of the cinema projects we are constructing in Saudi Arabia.

She specialises in site supervision and project management, regularly acting both as technical lead and as a skilled liaison between clients and contractors on major construction projects.

Originally from the UK, Rebecca studied for her bachelor’s degree in Architecture at Central Saint Martin’s College of Art and Design in London.

Rebecca has a wide range of sector expertise including in residential, retail, leisure, hospitality, cultural and civic projects.

Areas of expertise:

Project Management / Delivery / Cinema / Residential / Retail / Leisure / Hospitality

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