Muvi Cinema at Mall of Arabia opens to the public in Jeddah, Saudi Arabia
The Chapman Taylor-designed Muvi Cinema at Mall of Arabia – the largest cinema in the Kingdom of Saudi Arabia - has opened to moviegoers in Jeddah.
The 15-screen development, one of the first cinema developments to be completed in Saudi Arabia since cinema laws were liberalised, will be the first of a series of Muvi Cinema developments in the country for Arabian Developments, including five which will open this year and many more planned for 2020.
The design for the cutting-edge cinema complex has a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. Internal spaces are characterised by an industrial, yet luxurious, material palette, including exposed brickwork, honed natural stone and timber.
Images of classic on-screen icons are portrayed with local cultural touches to establish a series of playful focal points throughout the public spaces. Digital LED screens and dramatic lighting installations complement the city warehouse feel, providing a strong visual identity for the development.
The new movie venue will include a ScreenX theatre, a Junior Cinema, Luxury Suites and a bespoke Xperience cinema.
Chapman Taylor designed and delivered this state-of-the art cinema on behalf of Muvi Cinemas, which is the first Saudi-owned cinema chain. The development will be the first of many throughout the country for this new brand.
