Riedel Wine Bar & Cellar Brand Identity & Signage Location City: Bangkok, Thailand

Stylish interior branding for a prestigious wine bar and cellar

VIEWS:  
Sectors:
Hospitality
Services:
Visual Communication
Studios:
London, Bangkok
Client:
Riedel

Certifications:

Key Info

Scope:
Neon signage, design and specification

Map Location

In 2016 world-renowned Austrian Wine glass marker, Riedel, opened its first ever wine bar and restaurant in Bangkok’s Gaysorn Shopping Centre. The design team in Chapman Taylor’s Bangkok studio developed the interior design concept for the space which featured a rich palette of luxurious materials and finishes, echoing the heritage and high-quality ethos of the brand.

To compliment the interior design, Chapman Taylor’s Graphic’s team created the signage and interior graphics, including a large back-lit external sign on the restaurant terrace, internal wall mounted plaques and vinyl graphics for the shopfront window.

The graphics were designed to be consistent with the Riedel brand identity, employing their red and black colour palette and corporate typefaces, while the Riedel corporate logo was adapted to create a new identity for the wine bar.

Edyta Sipta (MA Visual Communication, Industrial Design)

Head of Visual Communication, UK

Edyta joined Chapman Taylor in 2007 and leads the Visual Communication team from our Head Office in London. Working across the practice's global network of studios, she is responsible for shaping how Chapman Taylor's projects, ideas and expertise are communicated through branding, presentations, publications, digital content, wayfinding and visual storytelling.

Over the course of her career, Edyta has supported the delivery of major masterplans, mixed-use developments, retail destinations and workplace projects, helping design teams communicate complex concepts clearly and effectively to clients, stakeholders and wider audiences.

She has played a key role in the evolution of Chapman Taylor's visual identity, leading the development of the practice's brand, website and communication standards. Working closely with leadership, marketing and business development teams, she helps ensure a consistent and engaging representation of the practice across all communication channels.

As Head of Visual Communication, Edyta oversees a multidisciplinary team delivering creative and communication services across a wide range of media, including presentations, publications, exhibitions, motion graphics, environmental graphics, signage systems and digital platforms. Her expertise combines strategic thinking, creative direction and design leadership, helping transform complex ideas into clear, compelling and impactful communications.

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