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Projects Center Parcs

Center Parcs Nottingham, UK

Presenting a concept for the next generation of Center Parcs accommodation

VIEWS:  
Sectors:
Hospitality
Services:
Visual Communication
Studios:
Manchester
Client:
Center Parcs
Scope:
Concept development, promotional pack design
Production:
Digital printing
Deliverables:
Lodge Plan, Events Leaflet, Directory Booklet, Field Notes Booklet, Memo Pad, Door Hanger, Concierge Card, Tipple Box, Marshmallow Box

Rewilding lodge life through design

A competition to design the next generation of lodge accommodation across Center Parcs’ existing UK sites. The team developed an illustrative interior design concept based around Center Parcs’ core values and a re-connection to wilderness adventures. Focusing on a typical lodge cabin the design centralised around the theme of sustainable and organic design, while enhancing the connection between the great outdoors.

Lodge Map Executive Mockup

A welcome pack made to be explored

To support the design pitch presentation, a ‘welcome pack’ was produced. This reinforced the theme as the client was able to ‘explore’ the interior design concept through the suite of printed material.

Center Parcs Box 2

Tactile print meets wilderness storytelling

The pack consisted of; lodge maps; lodge plans in the style of an OS map (with case); an events guide showcasing the CGIs; a directory of the materials and colours used within the design proposals; door hangers; and a field notes booklet of development sketches. Additional items included a memo pad, compass, binoculars, marshmallows and a complementary mini bottle of gin.

Center Parcs Box

Earth-toned, texture-rich, nature-inspired

To complement the materials used across the interior design, a warm, muted colour palette inspired by the tones of the earth has been used alongside tactile, textured paper stock with a natural surface.

Lodge Map Executive Mockup1

Edyta Sipta (MA Visual Communication, Industrial Design)

Head of Visual Communication, UK

Edyta joined Chapman Taylor in 2007 and leads the Visual Communication team from our Head Office in London. Working across the practice's global network of studios, she is responsible for shaping how Chapman Taylor's projects, ideas and expertise are communicated through branding, presentations, publications, digital content, wayfinding and visual storytelling.

Over the course of her career, Edyta has supported the delivery of major masterplans, mixed-use developments, retail destinations and workplace projects, helping design teams communicate complex concepts clearly and effectively to clients, stakeholders and wider audiences.

She has played a key role in the evolution of Chapman Taylor's visual identity, leading the development of the practice's brand, website and communication standards. Working closely with leadership, marketing and business development teams, she helps ensure a consistent and engaging representation of the practice across all communication channels.

As Head of Visual Communication, Edyta oversees a multidisciplinary team delivering creative and communication services across a wide range of media, including presentations, publications, exhibitions, motion graphics, environmental graphics, signage systems and digital platforms. Her expertise combines strategic thinking, creative direction and design leadership, helping transform complex ideas into clear, compelling and impactful communications.

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