Al Araar Touristic Beach Town Brochure Location City: Misrata, Libya

A concept design report brochure for a luxury, mixed-use resort on the Libyan coast

VIEWS:  
Sectors:
Masterplanning, Hospitality
Services:
Graphics
Studios:
London
Client:
Omnix International LLC

Certifications:

Key Info

Media:
Printed Brochure
Production:
Digital printing
Binding:
Hardback, case-bound
Print Effects:
Embossing, metallic foil, metallic ink, spot varnish
Size:
300mm x 300mm
Status:
Completed in 2009

Map Location

A comprehensive concept design report for a luxury, mixed-use resort on the Libyan coast. This substantial document was created as part of the submission for a new beach resort near Misrata, detailing plans and visualisations for each of the different areas of the masterplan. The scheme includes a mix of retail, leisure, residential, hospitality, workplace, educational and cultural uses and the report outlines the topography, zoning, phasing and constraints for the site through a series of graphics and diagrams.

The design of the brochure takes inspiration from Middle Eastern culture, with a colour palette of rich earthy hues combined with jewel tones. This is also reflected in the typography and motifs. The luxury nature of the resort is reflected in the high production values of the brochure, which is case-bound and features embossing and metallic foil on the cover, surrounded by a stylised pattern which is highlighted with a spot varnish.

Edyta Sipta (MA Visual Communication, Industrial Design)

Head of Graphics, UK

Edyta joined Chapman Taylor in 2007. She holds two MA diplomas in Visual Identity and Product Design. As a Head of Graphics she is in charge of leading our graphic design team from our Head Office in London. She has extensive experience in supporting our global studios on large-scale masterplans, mixed-use schemes and retail-led developments and oversees the production of graphic and visual content for our marketing and publicity materials.

Her work encompasses brand identities, environmental design, multi-scale exhibitions, signage systems, print, motion graphics and web design.

Areas of expertise: Branding, Design Startegy, Wayfinding

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