Retail: Europa Kursk in Russia Opens to the Public

On 19 December 2014, the Shopping Center Europa in Kursk, Russia opened to the public drawing large crowds – with more than 150,000 people visiting in the first two and a half days – and much local media coverage.

Developed by the Promresource Group, a major regional property and media company, it is the first of two planned shopping and leisure centres separated by an existing covered market. It is the twenty Europa-branded retail centre in this region.
Shopping Center Europa, located at the intersection of Karl Marx and Pushkarnaya Streets, has become a major landmark and a focal point in Kursk, where a key feature of the façade design, a three-storey high 50m long curved daylight-visible LED display screen, dominates the road junction by the Moscow Place roundabout.
In late 2013 Chapman Taylor, a world-leader in the design of large scale retail and mixed use environments, was tasked with reviewing and suggesting commercial enhancements to the then already on-site Europa project. Despite the two basement parking levels already being built, a major rationalisation plan for the mall was developed by Chapman Taylor along with a full reconfiguration plan for the facades. Interior design for the mall spaces and a suite of internal signage was also then completed. All design works were undertaken in close co-operation between Chapman Taylor’s offices in London and Moscow. The multi-level mall is enlivened by numerous bespoke features including a series of dramatic diamond-shaped pendant lamps developed with Scott Lighting who provided specialist design services on the project.
At over 40,000m² (GLA) and with 100 commercial units, of which 96% were let on opening day by both regional and international tenants, Europa is the largest and most modern mall in the city. The core retail spaces are spread over three levels primarily organised around a curved mall running between two circular atriums. Above this, a fourth mall level set under a gracefully curving grid-shell roof consists of a food court, a major restaurant and supporting leisure operations.
Work is already underway on site for Shopping Center Europa 2 which will add a hypermarket, large leisure facilities – including an IMAX cinema – along with a wider array of retail offers. The combined floor area of the two centres will grow to 170,000m² when this new block opens in 2016. Chapman Taylor are again providing design services for retail planning, facade and interior design. 

Congratulation to the design teams in both the London and Moscow offices for this achievement!

Ramchandra Khatiwada

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