Knowledge Economic City (KEC) Location City: Madinah, Saudi Arabia

An exciting mixed-use urban district for a major Saudi city.

VIEWS:  121
Sectors:
Masterplanning, Mixed Use, Retail, Residential, Leisure, Hospitality
Services:
Architecture, Interiors
Studios:
London, Dubai
Client:
KEC

Certifications:

Key Info

Includes:
A new urban district with a shopping centre, shopping streets, restaurants, cafés, a cinema, family entertainment centres, a wellness clinic, landscaped urban spaces and two landmark towers hosting residences and a 5-Star hotel
Area:
392,000m²
Status:
Under construction

Map Location

The mixed-use core of Knowledge Economic City

Chapman Taylor designed a 392,000m² mixed-use district in Madinah, Saudi Arabia, as a central element of one of the largest tourism projects in one of the top 25 visitor destinations in the world.

Knowledge Economic City (KEC) Hub will form the retail, leisure and hospitality core of the KEC masterplan (phase 2 pictured), creating an exciting and dynamic urban district offering the largest and most diverse shopping, dining and entertainment venue in the globally significant pilgrimage destination.

A diverse mix of functions

Located just 6km from the Prophet’s Mosque and easily accessible from the Haramain high-speed railway station, the development’s 129,000m² shopping and entertainment centre includes a series of glass-covered atria and streets containing shops, restaurants, cafés, a cinema, family entertainment centres and a wellness clinic. A vibrant, open-air restaurant boulevard provides a pedestrianised, family-friendly dining experience and a central civic square will provide spaces for events and relaxation, shops, restaurants and cafés.

Signature tower buildings

KEC Hub also delivers a 350-key, 5-Star hotel and 65 branded residences for the Hilton brand within two large towers. The architecture for these is inspired by traditional mashrabiya windows, while the interior design involves a luxurious interpretation of the traditional architectural style of the region. The hotel also offers a 500-capacity ballroom for weddings, conferences and various events. State-of-the-art facilities include meeting/conference facilities, a fitness suite, outdoor and indoor swimming pools, including a children’s swimming pool. A rooftop lounge will host the main hotel restaurant. The hotel and residences are connected directly to the wider mixed-use development, for which the two towers act as signature buildings.

Design rooted in the regional vernacular

The design concept for KEC Hub was inspired by the charm and character of arabesque architecture, capturing its tones, using interplays of light and shadow and introducing intricate patterns to create a modern interpretation of the key principles of the regional vernacular.

Construction of this socially and economically significant development began in 2021, with the scheme to be completed mid-2024.

Andy Hudson (BA(Hons) DipArch)

Director, UK

Andy joined Chapman Taylor in 2000, became a Director in 2008 and relocated to the Shanghai studio in 2010 where he successfully contributed to the expansion and growth of the Chinese business. Returning to London in 2014, Andy sits on the UK Board, where he is actively involved with the management of the UK business.

With a wealth of international design experience and technical knowledge, he has delivered major retail and mixed-use developments in the UK, Eastern Europe and China.

Andy is also responsible for the Group’s BIM/CAD strategy and continuous improvement initiatives.


Areas of expertise:

Retail / Workplace / Delivery / Design Management / BIM

Kristina Madirazza

Associate Director, UK

Kristina graduated in interior design at the Istituto Europeo di Design. After completing her studies, she worked as a freelance interior designer before joining Chapman Taylor in 2005.

Kristina has extensive design experience working on residential, hospitality and retail schemes in Italy, Croatia and the Balkan region.

In 2018, Kristina transferred from our Milan studio to our London studio where she works on UK and international projects.

Area of Expertise:

Residential / Hospitality / Retail / Mixed-use

Kristina si è laureata in interior design all'Istituto Europeo di Design. Dopo aver completato i suoi studi, ha lavorato come designer di interni freelance prima di entrare nello studio Chapman Taylor Milano nel 2005.

È stata promossa ad Associate Director nel 2017 ed è responsabile per lo sviluppo del business e le relazioni con i Clienti all'interno dello studio di Milano.

Kristina ha sviluppato un'ampia esperienza progettuale lavorando per progetti residenziali, alberghieri e retail in Italia, Croazia e nella regione balcanica.

Aree di competenza:

Business development / Client Liason / Residential / Hospitality / Office / Retail / Mixed-use

caret-down-skewed caret-down-thin caret-down caret-left-thick caret-left-white caret-left caret-right-thick caret-right-white caret-right caret-up chinese cross download english facebook grid instagram linked-in list mail map pinterest play-button reset search-nobg search-square share twitter views wechat youtube