UK: Industry comment - The art and science of Transport Retail

Transportation hubs such as airports, and train stations are gateways to cities around the world. In the UK train stations King’s Cross, Euston, Manchester Piccadilly, Birmingham New Street and Glasgow Central currently see over a billion people a year pass through their terminals, with this number only set to double by 2030. The international airport retailing market is set to total an estimated $44.1 billion by 2015. As such, the concept of a transportation hub as an area for retail, leisure and entertainment is now at the forefront of development planning and the integration of food and retail outlets is fast becoming a core focus.
Chapman Taylor, as a world leader in the design of retail within transportation environments, has an unparalleled portfolio of successful projects within this sector such as Heathrow Airport’s Terminal 2 & 5 departure lounges, Kings Cross and St Pancras International.
Fundamental to creating successful schemes is the ability to understand passenger traffic flow, demographics, technical and security constraints. Ensuring the primary objective of making passenger movement simple and intuitive is paramount. As is the exploration of the terminal’s dwell spaces and commercial offering ensuring they are accessible, enticing and as stress free as possible. All these elements are imperative to commercial success.
With travellers now choosing to arrive at their travel departure point much earlier than before, the seamless integration between revenue generating activities and terminal functionality is fast becoming key in retail transportation design.
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