
Director Jon Grant writes about the importance of successful F&B space for retail projects
Chapman Taylor Interiors Director Jon Grant has written an Insight paper on the future of F&B, with particular reference to how retail schemes will have to incorporate well-designed F&B spaces which are tailor-made to create an experience for their customers.
It is increasingly important that retail schemes incorporate a mix of uses which create a day-out experience for potential customers. Central to that is the way in which F&B space is used within those developments.
Consumers are more discerning than ever before, and the most successful F&B spaces in a crowded market will be those which can differentiate themselves while responding quickly to the pace of change in customer preferences.
In his paper, Jon explores some of the key ingredients required to design a successful F&B scheme, whether a new-build, a standalone business or a cut-and-carve within an existing retail or leisure development. These ideas are illustrated with some successful examples of F&B projects that Chapman Taylor have worked on in the sector.
For more information, please contact:
Jon Grant
Director (London)
jgrant@chapmantaylor.com