Europolis Branding, Website & Signage Location City: St. Petersburg, Russia

Sectors:
Retail
Services:
Graphics
Studios:
London
Client:
FortGroup

Certifications:

Bringing European style to the heart of St Petersburg

Map Location

Key Info

Branding:
Full suite of marketing collateral, brand assets and guidelines
Website:
Bespoke, responsive, dual language website design http://en.trk-europolis.ru
Signage:
Multiple large-scale, illuminated exterior signage installations
Wayfinding:
Natural wayfinding approach, branded mall directories, totems and suspended signage
Accolades:
Rated 4th best shopping Centre in Russia by Mall Magazine April 2017
Completed:
2014

A new retail destination at the gateway to Europe

Launched in 2014, Europolis is a flagship 141,700m² retail and leisure scheme for FortGroup, a Russian commercial real estate development group. Situated in St Petersburg, the gateway to Europe, the design concept is inspired by four European cultural capitals: London, Paris, Rome and Barcelona.

A fully integrated approach to design

Chapman Taylor provided a comprehensive design service for the scheme, incorporating external architecture, interior design, branding and graphics. By collaborating with the architects and interior designers in our Moscow and London studios, the Graphics team were able to gain an in-depth understanding of the concepts that underpin the scheme and the client’s vision to create a sophisticated fashion destination.

A comprehensive brand identity

The Graphics team began working with FortGroup on the branding for Europolis in 2012, and produced the corporate identity and marketing material to promote the centre. This included brand assets, brochure and a comprehensive brand book, illustrating various applications for the Europolis identity, from stationery to shopping bags.

Inspired by European Style

The scope of the project extended to developing the wayfinding and signage as well as the website for the centre. The Graphics team were able to develop the client’s brief to ensure that the website referenced the European theme of the interior malls as well as focusing on fashion. The resulting concept was based on the street style for each of the European cities that feature in Europolis.

By taking a holistic approach to the design, we were able to successfully integrate the interior concept and graphics, fully realising the client’s vision.

For more information please contact:

Edyta Sipta
Graphics (London)
T: +44 (0) 20 7371 3000
Eesipta@chapmantaylor.com

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